"We're capturing data we previously couldn't"

Besides helping growers directly, the 30MHz platform helps growers and consultants communicate and collaborate about crop needs. Chris Need, a UK-based horticultural consultant, talks about his work with 30MHz.

What’s your history in horticulture?
I’m a horticulturist by training and have been a consultant, technical and production director in horticulture for 25 years. I started my career at ADAS, the UK’s largest independent provider of agricultural and environmental consultancy. During the organisation’s transition from the government department to an agency to the commercial firm, I developed a nationwide customer base in the bedding plant industry. I then got the opportunity to put my technical knowledge into practice in a rapidly expanding business undertaking technical, operations and production director roles at Roundstone Nurseries. I now work as an independent consultant, weaving together my passion for technology and plant science.