Fargro partners with 30MHz
Fargro Ltd, a leading wholesaler and supplier of commercial horticultural products today announced a partnership with Dutch company 30MHz B.V. to offer modular, scalable and user-friendly smart sensing products to the UK horticulture sector for the first time.
The innovative 30MHz technology comprises a network of wireless sensors and an analytical platform which will give growers real-time insights on their crops and environment. Having this technology in place will help horticultural businesses to identify opportunities where they can improve processes, eliminate inefficiencies and increase yield.
Fargro is the first distributor to introduce the products in the UK horticulture sector
will mean Fargro is the first distributor of the 30MHz products to the UK
horticulture sector, making smart sensing technology accessible to growers of
all sizes. By partnering with 30MHz, Fargro will offer all the elements horticultural
businesses need to set up a wireless sensor network and start monitoring their
crops in moments, without technical expertise. The technology is quick and easy
to set up - sensors arrive pre-configured and ready to deploy out of the box,
and analytics are available immediately.
technology provides a flexible solution which allows growers to choose the
right combination of sensors for their business needs, and can be scaled as
needed by linking existing sensors with new combinations of sensors when
required. The technology has the added convenience of delivering analytics,
alerts and visualisations in real-time straight to a smartphone, tablet or desktop.
The 30MHz sensors, connectivity and platform have been developed and tested with leading growers and horticultural research organizations, including Wageningen University and Proeftuin Zwaagdijk and are made specifically for the needs of modern horticulture. Sensors are designed not only for accuracy, flawless connectivity and remote placement, but the devices are built to withstand the varied conditions of a growing environment - for example high levels of humidity, broad range of temperatures and extreme light intensities.
Managing Director of Fargro, Richard Hopkins comments “We are
delighted to announce this partnership which combines the market leading technology
of 30MHz with Fargro’s expertise in horticulture. We know growers in the UK are
always looking for ways to improve efficiency, particularly in the face of
growing environmental and climate change challenges.
At Fargro, we want to make cutting-edge technologies widely accessible to UK
growers of all sizes.
The 30MHz smart sensing range is a cost-effective
option for any size of business. It will help UK growers combine their
knowledge and expertise with real time data to track changing conditions, allowing
them to make the best decisions for their business by responding quickly to
improve productivity, cut unnecessary losses and save energy.”
CEO and co-founder of 30MHz, Jurg van Vliet adds “We've built our product around the notion that growers of any size can use data on their crops and environments to increase yield and reduce cost. Growers in the Netherlands and UK have already seen the benefits of smart sensing tech: letting them focus on what they do best, without technical complexity or long deployments. We're thrilled to join forces with Fargro to make this technology accessible to more British agribusinesses."